Bright Sparks: How Creativity and Innovation Can Ignite Business Success

An enlightening insight into how creative and innovative leaders and their teams can find success, even in the most difficult circumstances. One of the biggest challenges of business leadership is recognising new opportunities and implementing them effectively. Too often, leaders fall back upon the status quo, relying upon tried and tested methods that may lead to good results but will never have the same impact as a bold new strategy. In Bright Sparks, John Tusa explores situations where pioneering leaders in various sectors have overcome challenges to deliver inspired, imaginative and bold initiatives that make a huge impact upon business and society. Through these aspirational stories of leadership, from sectors such as journalism, tech, politics and the arts, John explores the full journey of innovation and how it can lead to significant results. This is an inspirational read for any business leader interested in how to turn their boldest ideas into reality and how, in the process, professional cultures can be enhanced, revitalised and transformed.